CivilSociety4You project aims to amplify public awareness and appreciation of civil society's pivotal role in Armenian society

Shelter/Hideout in My Community
Transparency International Anticorruption Center

The Transparency International Anticorruption Center (TIAC) initiated the "Shelter/Hideout in My Community" campaign to foster public participation, especially among youth, in decision-making processes regarding community resources. The campaign focused on the Vardenis community's shelter issue.

• Theme: The campaign aimed to promote public engagement in local decision-making, particularly regarding allocating shelters in border communities like Vardenis.
• Outcomes: The campaign successfully engaged the community through activities like community meetings, distributing informative materials, and creating audiovisual products. It empowered youth to participate actively in public discussions, leading to agreements with the community administration to involve the public in budget planning.
• Reach and Impact: The campaign effectively utilized social media platforms, with posts on the TIAC Facebook page reaching over 13,000 people and Civilnet video reports garnering over 24,000 views. Additionally, the campaign's website articles received significant traffic, with over 3,700 views. Through practical engagement activities and informative content, the campaign empowered youth to actively participate in addressing community issues, ultimately catalyzing broader initiatives like the United Nations project in Gegharkunik region, thereby ensuring lasting impact beyond the campaign's duration.

Equal Citizen
Union of Informed Citizens

The Union of Informed Citizens (UIC) conducted the "Equal Citizen" information campaign, focusing on citizen engagement in reporting traffic violations by high-ranking officials through the "Naughty Officials" Facebook group.

• Theme: The campaign aimed to promote citizen involvement in exposing traffic rule violations by officials, fostering accountability and equality.
• Outcomes: The "Naughty Officials" Facebook group, with around 1,800 members, provided a platform for citizens to report violations, resulting in 11 inquiries to the Ministry of Internal Affairs. Despite challenges like geopolitical turmoil, the group sustained activity, with 62 posts made. Although no disciplinary actions were taken against officials, the campaign raised awareness and empowered citizens to demand accountability.
• Reach and Impact: The campaign effectively utilized social media platforms, with posts in the "Naughty Officials" group receiving significant engagement. The campaign's final event, covered by mainstream media outlets, fostered discussions on road safety and police accountability. Moving forward, the group continues its activities, providing citizens with a platform to voice concerns and promote accountability.

You Can Overcome Violence
Women's Support Center

The Women's Support Center (WSC) launched the "You Can Overcome Violence" campaign to raise awareness about domestic violence shelters and services in Armenia, aiming to inform victims and society about available support and increase accessibility to services.

• Theme: The campaign aimed to promote the services of the Women's Support Center, particularly the Safe House shelter, and increase awareness about domestic violence.
• Outcomes: The campaign's video and informational brochure reached audiences through social media platforms and public spaces, fostering awareness about domestic violence services. The campaign facilitated unprecedented cooperation between the Women's Support Center and official bodies like the Ministry of Labor and Social Affairs and the Police of Armenia. This collaboration led to active participation in legislative development related to domestic violence prevention and support.
• Reach and Impact: Despite challenges posed by the geopolitical and security situation, the campaign successfully disseminated informational materials, including an information brochure and a video showcasing the Safe House shelter, that garnered significant engagement on social media platforms. The brochure was widely distributed in public spaces, reaching hospitals, supermarkets, and universities. Additionally, mainstream media outlets covered the campaign, further amplifying its visibility and impact.

Let's Support War-Affected Women
For Equal Rights NGO

The "Let's Support War-Affected Women to Get a New Profession" campaign by For Equal Rights (FER) aimed to promote service/product and audience growth for an ongoing crowdfunding initiative to support war-affected women.

• Theme: The campaign focused on creating opportunities for war-affected women to acquire new skills, engage in the labor market, and promote long-term financial sustainability.
• Outcomes: Social media posts and success stories highlighted project achievements, shaping a positive image for FER andcivil society organizations (CSOs). Donations from ambassadors underscored international recognition and support. The project portal analytics revealed increasing donations, including small recurring contributions, reflecting sustained interest and support.
• Reach and Impact: The campaign achieved significant reach and impact through social media campaigns, with posts and videos garnering around 550,000 views, impressions, and engagements. The crowdfunding initiative marked FER's successful adoption of a new fundraising tool, paving the way for future projects. Additionally, the project's success stories and donor appreciation events enhanced FER's reputation and fostered trust among supporters. Notably, 40% of donors were previously unfamiliar with FER, demonstrating trust in the organization's mission and impact.

Havasar.am
Non-Discrimination and Equality Coalition

The "Havasar.am" campaign by the Non-Discrimination and Equality Coalition aimed to combat discrimination in Armenia through education, engagement, and advocacy. Here's a breakdown of the project:

• Project Theme: The campaign focused on combating discrimination by establishing the website havasar.am as a crucial educational resource. It aimed to empower discriminated groups, supporters, and professional communities through information dissemination.
• Outcomes: The website underwent a comprehensive redesign, prioritizing educational content, guides, and resources related to discrimination issues in Armenia. Social media engagement was initiated through the launch of Facebook and Instagram pages, extending the coalition's reach and fostering engagement with activists and supporters. Collaborating with Medialab.am, the coalition produced stories highlighting professionals committed to inclusive practices. Additionally, a pledge call encouraged professionals to uphold non-discriminatory principles.
• Reach and Impact: The campaign brought together 100 professionals who pledged to uphold non-discriminatory and inclusive practices. The social media pages for the campaign gathered up to 4000 followers. Through storytelling initiatives, 10 stories were published highlighting professionals committed to inclusive practices. The campaign aimed to produce additional content, such as "Headlines from the Future" stories and a podcast series, but these activities were not fully implemented due to external factors.

Kitchen of Internal Affairs Campaign
Public Journalism Club, Protection of Rights Without Borders NGO, and Helsinki Citizens' Assembly-Vanadzor

The "Kitchen of Internal Affairs" campaign, led by Public Journalism Club, Protection of Rights Without NGO, and Helsinki Citizens' Assembly-Vanadzor, aimed to raise awareness about Borders police reform issues in Armenia and promote public oversight for accountability and transparency within the police system.

• Theme: The campaign focused on utilizing social media platforms to engage the public, highlight police system violations, and advocate for reform measures. It sought to mobilize citizens and CSOs to push for parliamentary hearings addressing police reform.
• Outcomes: A Facebook page, Instagram account, and Telegram channel titled "Kitchen of Internal Affairs" were established to disseminate information and engage with the public. Three social media influencers, including journalists and a blogger, were engaged to amplify campaign messages and reach a broader audience. A petition demanding parliamentary hearings on police reform garnered 1601 signatures, demonstrating public support for the cause. CSOs issued a joint call to join the petition and appealed to the Speaker of the National Assembly and relevant committee chairmen to convene parliamentary hearings. A concluding public discussion event brought together CSOs, media representatives, human rights activists, and lawyers to address police reform issues.
• Reach and Impact: The campaign's Facebook page gained 2,500 followers and generated 60 posts, reaching approximately 512,000 people with 60,000 engagements. The Instagram page, with 194 followers, published 41 posts, reaching over 120,000 people.: The Telegram channel, with 108 subscribers, published 39 posts with 6668 views. Thirty influencer posts reached over 36,000 people with 60,000 engagements and 35,000 views. A discussion on police reforms and the campaign on 1in.am mainstream media channel garnered 10,000 views.