Grant Amount: 2,515,370 AMD

Purpose: The project aims to shape the public agenda on the need to promote anti-discrimination legislation, counter the discriminatory narrative by promoting a narrative of equality, inclusion, and solidarity, as well as mobilize discriminated groups and supporters in the fight against discrimination. To this end, Non-Discrimination and Equality Coalition will implement “Havasar” public campaign. Within the campaign the Coalition plans to revise its communications channels according to the newly defined target audiences and communication goals. In particular, the primary target audiences of the Coalition are the discriminated groups and professional communities.